We recently had the pleasure of designing a suite of custom product packaging for the JW Marriott Miami Turnberry Resort & Spa, in close collaboration with their branding team.
The stunning and sophisticated South-Florida luxury hotel boasts a pair of 18-hole golf courses, a 7500 square-foot pool, world-class spa, fitness and dining destinations, and even an on-site waterpark; it’s no wonder it’s been celebrated by Forbes and Travel + Leisure.
Photo from JW Marriott Turnberry Resort & Spa website
As such, Turnberry needed minibar product packaging as sleek and beautiful as the property itself. Our expert In-Room Plus product design pros worked directly with Turnberry’s incredible marketing team to create a set of elegantly branded snack packaging impossible to resist.
The high-quality jars and silver folding cartons are as functional as they are fashionable, offering a 12-month product shelf life and design that looks great on counters or trays while also providing accurate folio posting for automatic sensor trays. When presented together, the jars and boxes create a gorgeous layered effect showcasing both branding and product. In fact, the product set won an Addy Award (the American Advertising Federation's annual marketing & design awards) in this year’s package design category.
The new packaging isn’t just aesthetically pleasing, it’s boosting business: sales are up, as are guest compliments. Interested in supercharging your in-room products? We can match any branding and design scheme--contact us today to discuss the possibilities. Don’t worry, there’s no high-pressure sales pitch, our products and service speak for themselves!
