Tips & Tricks of the Trade

Resources

The Death of the Minibar [Has Been Greatly Exaggerated]

Rumor has it that a reporter once called Mark Twain to confirm if he had died. Though historians dispute the exact wording, the great humorist was reported to quip something along the lines of, “The report of my death has been greatly exaggerated.” Today, rumors of another death run rampant: that of the minibar. Once a staple of seemingly every room, operational frustrations, dwindling profits and the rise of nearby convenience stores and on-property shops led some hotel chains to scale back their in-room hospitality programs or remove them entirely. In other words, the original iteration...

Leaf Peeping and Snack Eating

Fall is in the air. The neighborhood pool may be closed for the season, but that doesn’t mean rest and adventure need to be packed away until Spring. Fall is the perfect time for a quick weekend getaway – a few days to relax, recharge and watch nature put on its breathtaking variety show of colorful foliage. We consulted the fall foliage predictor at SmokyMountains.com to help you know exactly when to plan a visit to these four amazing properties we’re proud to call our clients. We’ve even suggested a snack for each, to help you...

7 Places To Promote Your In-Room Program

Even if you already provide your guests a convenient, branded in-room program where they can fuel up, snack and indulge (and maybe even stock up on supplies), you may be surprised to learn that you’re probably not optimizing sales. That’s because of a famous marketing principle called the “Rule of 7”; it states that potential customers need to be exposed to your offer at least seven times before they are likely to notice it or begin to take action. Obviously, seven neon in-room arrows pointing to the minibar aren’t exactly the subtle, upscale experience you’re...

Avoid Hospitality Hangovers: How to Make Sober Guests Feel Welcome

An undeniable shift is happening in and around the hospitality landscape: sobriety is on the rise. People choose to be sober for lots of reasons: pregnancy, alcoholism recovery, fitness, contraindications with other health conditions or medication, or sheerly because they’ve grown weary of alcohol-soaked culture.  This isn’t a passing fad. As America’s focus on health and wellness grows and sobriety becomes increasingly mainstream (bolstered by sober celebrities like Bradley Cooper, Kendrick Lamar, Jennifer Lopez, Blake Lively, Jada Pinkett Smith, Jennifer Hudson and more), so do the numbers. According to a report by Bon Appétit, the...

Dietary Restrictions? We’ve Got Your Snack!

Whether it’s a medical necessity, a religious adherence, or a personal lifestyle choice, dietary restrictions can make menus and minibar choices feel slim or even totally off-limits. But we believe everyone should enjoy the right to select the perfect snack for them! That’s why we offer a wide selection of products, so even those with dietary restrictions can indulge and enjoy. Here’s an example of three dietary restrictions for which we offer a broad range of tasty products:   Vegan Keeping your diet plant-based shouldn’t mean it can’t also be tasty and fun. Sure, we...

Stand by Your Brand: Custom Packaging for JW Marriott

We recently had the pleasure of designing a suite of custom product packaging for the JW Marriott Miami Turnberry Resort & Spa, in close collaboration with their branding team. The stunning and sophisticated South-Florida luxury hotel boasts a pair of 18-hole golf courses, a 7500 square-foot pool, world-class spa, fitness and dining destinations, and even an on-site waterpark; it’s no wonder it’s been celebrated by Forbes and Travel + Leisure. Photo from JW Marriott Turnberry Resort & Spa website As such, Turnberry needed minibar product packaging as sleek and beautiful as the property itself. Our...

Countdown: In-Room Plus’ Top Blog Posts in 2018

It’s hard to believe 2018 has come and (nearly!) gone. We’ve certainly stayed busy as we celebrated quite the milestone year with our friends and customers, celebrating our 30th Anniversary. Along the way, we’ve regularly shared blog posts highlighting favorite products, destinations, clients, employees, industry news and trends. And of our dozens of posts, here are the 6 In-Room Plus articles you loved most this year. 6. Thinking Outside the Minibar: Barton & Gray Mariners Club Thinking Outside the Minibar is a blog series we began to show off some of the many ways our...

30 Tips for a Successful Minibar

What makes a minibar successful?For the past three decades, we’ve worked to invigorate minibars around the world, and share our unparalleled industry expertise with our valued clients. As we kick off a quarter-long celebration of our 30th Anniversary (#IRPTurns30), there’s no better time to return to our roots and share a tip for each year we’ve been in business. We’ve also linked to a few of our most popular and helpful blog posts where relevant throughout. These are designed to be quick tweaks that can have a big impact. How many of these boxes does...

The Cocktail Kit: Putting the "Bar" in Minibar

Minibar mixed drinks are convenient, but they aren’t always exactly craft cocktails. If you’re tired of the same old plain vodka and soda routine, our Cocktail Kit can help you elevate your drinks to bartender-quality libations in a few simple steps. Best of all, because you don’t have to leave your hotel room, pants are optional!The Cocktail Kit contains:True Lemon flavor packetTrue Lime flavor packetRegular liquid sugarMint flavored liquid sugar2 mini bottles of bittersA booklet containing 7 craft-quality recipes you can make using only these ingredients + your minibar liquors.Our resident bartender, William, demonstrates how to whip...

Thinking Outside the Minibar: Barton & Gray Mariners Club

While we all love to savor snacks from a hotel minibar, you might assume that if you’ve seen one minibar, you’ve seen them all. Not so! In fact, we’re so impressed with the on-brand touches and innovative ideas many of our clients have designed into their hospitality programs, we can’t keep the fun to ourselves. We’re launching a new blog series today: thinking outside the minibar. In each installment, we’ll highlight the creativity of one of our amazing In-Room Plus clients, and ask them to provide practical tips and spark inspiration.   Image source: www.bartonandgray.com...

Little Steps, Big Impact: How In-Room Plus and Our Partners Celebrate Earth Day Every Day

This Sunday, we celebrate Earth Day; A day dedicated to raising awareness and encouraging action toward greater environmental responsibility. But here at IRP, we understand it takes more than one day a year to build and sustain environmentally responsible policy. While we continue to learn and grow, we’re proud of these small but meaningful steps we take throughout the year to cultivate an environmentally responsible culture for ourselves and our business partners.   We Reuse & Recycle While we have always practiced recycling at our In-Room Plus headquarters, we have moved away from disposable paper products to reusable...

Staff Picks: Stylish Seasonal Getaways For Non-Spring Breakers

  Here at In-Room HQ in New York state, it feels like we just lived through three winters in a row. After this extended freeze, we’re in dire need of a sunny getaway (Even if you’re lucky enough to reside in warmer climates, we’re guessing you wouldn’t be opposed to a Spring weekend trip!). There’s just one problem: our hard-partying Spring Breaker days are behind us. We’re after a slightly more sophisticated adventure, where we can relax, explore, shop--maybe even learn something new!   Here are our staff picks for stylish Spring getaways far from...

Small Tweaks, Big Results: 7 Easy Ways To Refresh Your In-Room Program For 2018

Let’s face it: New Year’s resolutions usually aren’t worth the shiny new gym membership cards they’re printed on. That’s because big changes often require a major investment—the kind we tend to burn out on a few short weeks after swearing to do better this year. Great news: we’ve rounded up these seven easy, affordable (or even free!), totally doable tweaks to make to your in-room program. These simple improvements can yield significant positive impact for your business while also delighting guests. Commit a little time to each, and your program will be in great shape...

Changing the Perception: Pricing Your Minibar Right

No one likes to feel nickel-and-dimed, especially when they’re already paying beaucoup bucks to stay in their suite. Hotels are notorious for hiking prices on their minibar offerings, and as a result, most people have the perception that the minibar is there to rip them off. Sure, tracking inventory, staffing minibar attendants, and products mysteriously disappearing means time and money, but offering items reasonably priced or complimentary will garner great TripAdvisor reviews and leave your guests feeling warm and fuzzy.Here are some hotels who make the case for lower-priced minibars:   The KimberlyThe Kimberly Hotel,...

Hospitality Trends: How To Keep Your Cool in an Ever Evolving Industry

With the rise of social media marketing, unprecedented connectivity, and ever-evolving tech advances, hoteliers need to keep a watchful eye on the trends and behaviors of their consumers. Here are a few trends that seem to be here to stay in the tourism industry and tips on how to seamlessly evolve your cool for your market. It’s Keen to be Green A 2016 survey shows that tourists prefer booking their vacations at “green” hotels. Properties that boast the use of eco-friendly fabrics and materials, employ recycling programs such as the Clean the World Foundation that...

So Fresh & So Green: 4 Ways to Minimize Your Minibar Footprint

  Travelers are placing high importance on conservation and seek out brands that do the same. In response to this green demand, hotels across the globe are continually devising unique strategies to reduce waste. The Fairmont Royal York, home of Canada’s largest hotel kitchen, composts coffee grounds and vegetable waste for use in the hotel’s rooftop herb garden. At Taj Hotels and Resorts in India, all unwanted linens, toiletries, blankets and unclaimed articles from lost and found are donated to local charitable organizations. Lovat and Queens Hotels in Scotland reuses all restaurant, bar and in-room...

Keeping It Weird: Top 10 Most Memorable Minibar Items

It’s no secret that modern in-room minibar product offerings extend well beyond the items inside the refrigerated unit itself. Many hotels focus on making their minibar amenity programs a very significant component of guest travel experience, as evidenced by the recent Vogue article “Minibar Mania” which gives a descriptive summary of some of the most delectable and desirable in-room minibar offerings across the globe. In addition to boosting TripAdvisor reviews, minibar offerings can earn your hotel property some serious coolness points–especially if you toss in a few off-the-wall items to get your guests attention and...

Tricks of the Trade: How to Prevent Minibar Theft & Product Tampering

Is that tap water in the minibar vodka bottle? Are those cocktail napkins crammed into the pretzel tin? If you’ve experienced minibar theft or product tampering, you know exactly how frustrating it can be. One of the most commonly targeted hotel amenities for theft is the minibar. This is why we’ve polled some of our experienced hotel partners on their tips and tricks for minibar theft prevention.   Here are some successful ways to keep your in-room theft low, your minibar revenue high, and your food and beverage products safe for future guests:   Eyes...

Baby Got Snacks: Creating a Minibar Your Guests Will Love

According to a TripAdvisor survey, 50 percent of travelers say that convenience is their number one motivation for purchasing snacks from the minibar. But what about the other 50 percent of travelers? Well after nearly 30 years in the minibar business, we know them pretty well.   Here are 5 tips for creating an in-room minibar program that will captivate your guests:   Know Your Peeps It’s likely that a young newlywed couple won’t want the same minibar products as a solo business professional traveling for a conference. To know your guests is to know...

3 Key Takeaways From the 2017 Best Hotel Minibar Winner

From revenue to reviews, there's a lot to learn from the winners of the recently announced Gourmet Traveler Magazine 2017 Hotel Awards– namely the 2017 Best Hotel Minibar winner, COMO The Treasury hotel in Western Australia.Here are our 3 key takeaways from the land down under to help you get up over your apprehension as you develop and perfect your in-room amenity program:   #1. Merchandise Your Minibar Mix Presentation of your in-room amenity selection to guests is equal parts art and science, and the COMO hotel seems to have perfected this ratio with their...